Meta adds a creative-level breakdown in Ad Manager
The new Breakdown tool lets you see the individual performance of each advertising element. Limitations exist, but Meta does not specify them in the announcement.
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AI in performance marketing: platform metrics improve, but the business may go backward
The risk of using AI in campaigns is not technical: it's that the algorithm optimizes faster toward the wrong goal. If the conversion event is poorly defined, AI fulfills it with precision.
Read the story →Facebook Ads idea: survey customers with at least 30 days of use to extract hooks and avatars
Tip from Nick Theriot at Social Media Marketing World. No results data.
Read the story →Meta brings AI to the entire Ads Manager chain: assistant, video, targeting, and an MCP server
Meta says following its recommendations yields around 5% more conversions at the same cost. This is a Meta figure, with no external verification.
Read the story →The ROAS reported by Google and Meta doubles the real return on profit
Sellencia study on 47 Spanish D2C brands, from January to March 2026.
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