Instagram tests Features, a video format of up to 90 minutes, and Clips as Reels
Test limited to a group of creators in the U.S., with no audience figures.
Read the story →FOMO boosts engagement on Instagram but also fatigue, according to a study with 550 participants
The article does not publish effect sizes or the full methodology. It is paywalled.
Read the story →Reels now account for 46% of time on Instagram in the US and Meta tests opening the app directly on video
This is an opinion column. Data comes from Sensor Tower and Meta, cited second-hand.
Read the story →Instagram Allows Embedding Threads Posts in Stories
Read the story →Mosseri: iOS Native Bar Now Supports Images
Read the story →Instagram Edits Adds Photo and Video Carousels, iOS First
Android is coming "soon," with no set date.
Read the story →Threads tests a mobile editor that overlays posts on photos and videos
It is a test, with no deployment date.
Read the story →Threads adds raised hand and live reactions to its live chats
Testing the format on the web. Messaging and live chats are already available in Australia.
Read the story →Instagram allows converting a live stream into an ad directly from the Live composer
Distributed across Feed, Stories, and Reels. The summary does not detail metrics or budget controls.
Read the story →Instagram Edits AI assistant is now available to all users in the United States
Explains performance patterns and proposes ideas. No date for outside the U.S.
Read the story →Instagram adds AI to Edits, but to read metrics, not to edit video
Launch on September 30. Basic use is free and intensive use requires Meta One.
Read the story →