Company announcement
Instagram adds AI to Edits, but to read metrics, not to edit video
Launch on September 30. Basic use is free and intensive use requires Meta One.
Source: The Next Web, oct 2026
The assistant analyzes followers, views, retention, likes and shares. It suggests hooks, script ideas, trending audio and captions, without editing the video.
YouTube is going in the opposite direction: its tool, planned for early 2027, targets mechanical editing.
Generative AI Engagement rate Meta