Meta adds a creative-level breakdown in Ad Manager
The new Breakdown tool lets you see the individual performance of each advertising element. Limitations exist, but Meta does not specify them in the announcement.
Read the story →AI in performance marketing: platform metrics improve, but the business may go backward
The risk of using AI in campaigns is not technical: it's that the algorithm optimizes faster toward the wrong goal. If the conversion event is poorly defined, AI fulfills it with precision.
Read the story →Optimizing content for AI instead of for users can generate generic texts and erode brand differentiation
MarTech warns that the race to appear in generative engine responses comes at a cost: content that looks like everyone else's and a loss of reader trust. The argument is editorial, with no independent data to support it.
Read the story →Google extends its spam policy to platforms that allow publishing shared pages, generated content, and web apps
Change detected on Google's policies page. The article quotes no spokesperson.
Read the story →HubSpot says its organic traffic dropped nearly 80% while revenue kept growing
These are claims from its CMO, who is promoting a book. The figures have internal inconsistencies.
Read the story →Instagram tests Features, a video format of up to 90 minutes, and Clips as Reels
Test limited to a group of creators in the U.S., with no audience figures.
Read the story →FOMO boosts engagement on Instagram but also fatigue, according to a study with 550 participants
The article does not publish effect sizes or the full methodology. It is paywalled.
Read the story →Twelve November digital events: two on AI visibility and several in online format
Editorial listing by Blog du Modérateur with dates, cities and topics.
Read the story →Claude Enterprise adds team usage reports, in-conversation surveys, and shared budgets
Announcement from Anthropic, for Enterprise clients only. Reports analyze up to 28 days.
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