Meta adds a creative-level breakdown in Ad Manager
The new Breakdown tool lets you see the individual performance of each advertising element. Limitations exist, but Meta does not specify them in the announcement.
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AI in performance marketing: platform metrics improve, but the business may go backward
The risk of using AI in campaigns is not technical: it's that the algorithm optimizes faster toward the wrong goal. If the conversion event is poorly defined, AI fulfills it with precision.
Read the story →Figma enables prototyping with real code and opens code layers in public beta
Its AI agent is now available to everyone and consumes credits.
Read the story →MarTech warns that automating at full speed improves short-term metrics and erodes trust
Opinion piece, no data or studies cited.
Read the story →Magnific One generates images with integrated art direction and compares them against the brand manual
Launch note with company statements, no independent testing.
Read the story →Seven free tools to strengthen agency cybersecurity
Includes a password manager, two-factor authentication, VPN, and self-training for teams.
Read the story →Detecting an AI-generated image can no longer be solved by looking at hands or text
Verification is shifting toward digital provenance: Content Credentials and SynthID.
Read the story →Google Vids now generates AI video for free, with watermark and up to 40 seconds per clip
Available since September 23 for any Google or Workspace account.
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