Secondary source
Instagram tests Features, a video format of up to 90 minutes, and Clips as Reels
Test limited to a group of creators in the U.S., with no audience figures.
Source: Blog du Modérateur, 27 oct (José Billon) — A single article, with no Meta press release. Summary generated with AI and edited by the author.
Features is designed for podcasts and interviews and is also visible in the Instagram app for televisions. Clips as Reels allows short Reels to be pulled from a long video, each one linked to the full version. According to the article, they were first tested in Brazil and later reached U.S. creators.
There are no audience data, monetization data, or figures on how many creators are participating. The article recalls that IGTV launched in 2018 and shut down in 2022. The reading that Instagram competes with YouTube is the author's own.
Podcast Reels Meta