Opinion
FOMO boosts engagement on Instagram but also fatigue, according to a study with 550 participants
The article does not publish effect sizes or the full methodology. It is paywalled.
Source: Blog du Modérateur, 29 oct (Étienne Caillebotte) — Much of the text consists of statements by the researcher. Summary generated with AI and edited by the author.
Researcher Daniel Maar and his colleagues conducted a survey with 550 participants and an experiment with 535. They conclude that the fear of missing out increases engagement and also fatigue. Maar is not certain that fatigue leads to unfollowing an account.
The text points to Stories, which expire after 24 hours, as the format that reinforces that pressure. It cites a daily Instagram usage of 1 h 12 min per active user in France, with no source.
Stories Engagement rate Meta