Company announcement
Meta brings AI to the entire Ads Manager chain: assistant, video, targeting, and an MCP server
Meta says following its recommendations yields around 5% more conversions at the same cost. This is a Meta figure, with no external verification.
Source: Blog du Modérateur, 7 oct · Social Media Today, 6 oct
At Advertising Week New York, Meta introduced a business assistant that remembers tests, seasonality, and objectives, and allows creating campaigns and changing targeting or budget in natural language, with preview and approval.
Meta's MCP server for Meta Ads lets third-party AI tools prepare campaigns as drafts. Nothing is published without the advertiser's approval. Advantage+ creative generates video from static images, and by end of 2026 targeting will add AI-driven audience discovery. Meta did not specify countries.
Meta Ads AI agents Marketing automation