The ROAS reported by Google and Meta doubles the real return on profit
Sellencia study on 47 Spanish D2C brands, from January to March 2026.
Source: Marketing4eCommerce, sep 2026 — Link pending.
The ROAS reported by the platforms is 2.1 times higher than POAS, the return on net order profit. Only 3 of 47 brands measure on real profit.
Five brands tested bidding by contribution margin using the offline conversions API and achieved between 18% and 25% more margin in 60 days with the same budget.
ROAS Meta Ads Google Ads