Most client churn at agencies is decided within the first 90 days
Churn analysis by Focus Digital, published by Search Engine Journal.
Source: Search Engine Journal, sep 2026
Agencies with formal check-ins at 30, 60 and 90 days report lower churn in the first year. The kickoff must cover business discovery, stakeholders, success metrics and competitive landscape, with a documented plan delivered within 48 hours.
Loyalty