Opinion
An imagino executive proposes five rules for automating customer relationships without losing trust
Opinion column with no figures or studies.
Source: Comarketing-News, 20 oct (Arnaud Chapis, Avis d'expert) — Author runs a company in the sector. Does not mention its products.
Arnaud Chapis, co-founder and COO of imagino, proposes: unifying the customer view across marketing, commerce and service; using context rather than just segments; automating confirmations and simple queries while leaving advice and complex complaints to people; setting explicit rules for AI agents (when they act, through which channel, with what autonomy and when a person steps in); and measuring real satisfaction and resolution, not just time saved.
He cites no data. It is a judgment guide.
AI agents Marketing automation