Company announcement
TikTok adds AI to the entire purchase journey and opens its ad network in the US
In-app purchase, shopping assistant and an agent that handles leads. Almost everything without dates or countries.
Source: TikTok Newsroom, 5 oct · Relevant Audience, 6 oct
TikTok presented on October 5 new features for advertisers. Buy Direct allows purchasing within the app with one click. Shopping Assistant answers product questions and closes the sale in the conversation. Agentic Leads handles and qualifies prospects in direct messages and forms.
TikTok Ad Network takes ads to nearly 400,000 apps and opens to US advertisers. GMV Max now counts affiliate commissions and coupons.
Dates and countries are missing for almost everything. The figure that advertisers using MCP grew more than 200% comes from the company itself.
TikTok Ads AI agents Sales