Opinion
Opinion: SEO alone is not enough; incremental impact must be measured
Harry Clarkson-Bennett, from The Telegraph, contributes almost no data of his own.
Source: Search Engine Journal, 14 oct
He argues that the value of search depends on having one's own audience, brand, and distribution, and that last-click attribution overvalues SEO. Cites iPullRank: 86% of Google clicks go to sites the user did not name.
He attributes intentions to Google without evidence.
Traditional SEO Strategy