Google: Keywords in the URL Are an "Incredibly Small" Signal

Gary Illyes said so in the first episode of "The Non-Canonical Cabinet," Search Central's new series.

According to Illyes, keywords in the URL only matter when Google has no other information — for example, on a new site with no content. Mueller had already called them a very small factor.

Google treats underscores as a single long word and recommends hyphens. Emojis are not allowed in domains. The next episode will cover robots.txt.