Secondary source
SEJ survey: 43% of search professionals will prioritize GEO in the next 12 months, up from 14% this year
The sample is 166 professionals. Only 9% strongly trust how they measure their AI visibility.
Source: Blog du Modérateur, 20 oct (Matthieu Eugène) — Figures declared by respondents, not measured. Groups of around 30 people compared. We did not see the original SEJ report.
Search Engine Journal's State of Search 2027 asks what professionals prioritize. GEO rises from 14% to 43%, brand visibility and external citations from 20% to 28%, and E-E-A-T from 28% to 34%. Content updates (50% to 36%) and technical SEO (37% to 24%) decline. Original content remains first (56% and 52%).
58% report a negative impact from AI Overviews and zero-click search, and 13% see a benefit. 81% will maintain or increase SEO investment. 92% already apply some GEO tactic, especially content formatting (68%). On AI measurement: 9% very confident, 50% have data but with gaps, 25% still not confident, 9% seeking a method and 7% don't measure.
For France, Ahrefs measured a median CTR drop of 23.1% over nine days across 963 domains with AI summaries in more than one in five queries. Between 35% and 70% of sessions from chatbots arrive as direct traffic.
GEO Visibility in AI answers Zero-click content