AI engine traffic rose 40% in a year: how to earn a citation
HubSpot editorial guide with data from Wix Studio, SE Ranking, CXL, Kevin Indig, and Fan Out.
Source: HubSpot Blog, sep 2026 — Link pending.
Monthly traffic to the leading AI answer engines grew from 634 to 904 million unique visitors (+40% year-over-year). Pages that cite experts receive 4.1 ChatGPT citations versus 2.4, and those featuring 19 or more data points earn 5.4 versus 2.8.
Lists and tables achieve 43% higher extraction accuracy. Only 7.7% of cited URLs appear in both Perplexity and ChatGPT.
GEO Visibility in AI answers