Wikipedia, YouTube and Reddit concentrate generative AI citations, not just the brand's own site
Analysis by Muck Rack, Ahrefs, Contently and SISTRIX on more than 25 million cited links.
Source: Search Engine Journal, sep 2026 — Link pending.
Nearly 1 in 6 ChatGPT citations points to Wikipedia. YouTube is the third most cited domain. Reddit accumulates 5.8 million citations in Google AI Overviews, according to SISTRIX.
Reddit reaches 59% of B2B decision-makers in the US and 38% of them are not on LinkedIn.
Visibility in AI answers GEO