Advice from a speaker
LinkedIn: Using the Recommendations URL as Social Proof
Judi Fox suggests placing it in email signatures, bios, and storefronts. No data compares it to web testimonials.
Source: Social Media Examiner, 13 oct — Includes SME event promotion.
Copy the direct URL of profile recommendations and add it to the email signature, bio, and store. She also suggests replacing the banner with an action photo and verifying identity. That it builds more trust than a web testimonial is her opinion, with no supporting data.
Trust Word of mouth