Unión Atlántica weekly edition2026-11-03

El Atlántico

Trends we spot each week across social, SEO and artificial intelligence

AI Agents

Agentic AI could multiply its use on mobile phones fivefold by 2030

"An agentic life" report by Ericsson ConsumerLab, with more than 43,000 users across 27 markets.

Source: Ericsson ConsumerLab, sep 2026

In France, daily use of agentic AI could go from 3% to 16% by 2030. Users estimate they would save 0.8 hours of screen time per day.

47% of frequent users in France worry about fake assistants acting on their behalf: trust is the main barrier.

AI agents

What does this mean for your brand?

Let's talk!