Unión Atlántica weekly edition2026-11-03

El Atlántico

Trends we spot each week across social, SEO and artificial intelligence

AI Agents

Company figures

In SMEs, agents already generate two-thirds of AI usage, double that of April

OpenAI report on AI adoption in small businesses. Figures from the company itself.

Source: OpenAI, sep 2026

In August, tokens generated by agents were two-thirds of total usage in small businesses, versus one-third in April. SMEs use AI at least three times more than large companies in finance, supply chain, legal and marketing.

OpenAI will train around 150 advisors from the US SBDCs.

AI agents Marketing automation

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