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Buying agents no longer just cite brands: they rule them out or select them
Sponsored content by Azurally.
Source: Marketing4eCommerce (Azurally), sep 2026 — Link pending.
Agentic GEO adds a transactional layer: the AI must interpret the catalog, deem the product eligible, and advance toward the purchase. Google Merchant Center is no longer just an advertising tool.
The most common friction is organizational: SEO, Paid, Ecommerce, and Technology manage the catalog in silos.
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