Local brands looking for internationalization

Mar 17, 2021 · 2 min read

Our goal is for the local public to understand the essence of the product and to integrate it naturally into their lifestyle, social and geographical context.

Sometimes it seems as if the shortcut to selling abroad is to open an online store and simply centralize all the countries where the product or service will be distributed and sold in there. But in our search for strategies, we found that that is not always the best response for every single case. So what’s the best way for a local brand to have a global presence?

We define strategies with a local logic

More and more companies and entrepreneurs are looking to open up to new markets, and in a global context shaken by constant change, it can be very comfortable to take the easy path and not the most effective one. While e-commerce gains strength and new marketing strategies tailored to the digital era gain momentum, we remain enthusiastic in the search for new ways of growth and transformation that adapt to each of our clients, their essence and values.

When a brand exports products to other countries and continents, the obvious answer -so as not to say “easy”- can always be to dive into e-commerce and open online stores, with a focus on branding, price control, shipping, etc.

But in our multinational and multicultural team we know that every country represents a very particular context: different climates, territories, its own problems, its average income level, different logistics costs. All of that added to communicational and cultural situations that are specific to each place and cannot be solved easily or globally.

Just as "every head is a world", we use the same approach when we want to position one of our clients in a new country or continent. Every country is a world and deserves a planned and localized strategy.

Internationalizing the message

We focus on international communication because we understand that there are more efficient ways to take a brand to other markets:

  • We take the product, but also the message, from the other side of the world.
  • We show consumers in other countries everything they need to know: what it is, how to use it, how to consume it, what benefits it has.
  • We promote, on behalf of the brand, what the product or service represents within the lifestyle identified with in the destination country.
  • We show buyers how they can live the experience of the products we internationalize to the fullest.
  • Consolidating their own identity, always focusing on the brand values and missions.

We want the local public to perceive the essence of the product and incorporate it comfortably in its own social and geographical context, generating empathy and even loyalty, in the long term.