At Unión Atlántica we sometimes find it hard to use the word “agency” since we know it’s usually associated with a traditional model that hasn’t changed much in recent years. We, on the other hand, are committed to constant evolution and transformation.
But actually, we adopt whatever works for us from the different models and use it according to the particularities of our workflow. We don’t stick to an established model but make it our own, using what works best for us, modifying it as we see fit, and moving on from what we feel does not fit our vision.
1. Agency? Yes. Freelance? Yes.
Instead of being organized according to the often rigid structure of a classic agency, our team is composed of freelancers all over the world, "free" personalities united by common goals and values.
A vertical organization establishes a system of hierarchy among the different members/departments, while the more contemporary horizontal model aims for the different processes within the organization to have a certain degree of autonomy.
At Atlántica we believe that each model has its advantages, and we’re committed to combining both in our own system:
Horizontal model because:
Vertical model because:
We combine the stability and power of the agency model with the freedom and appetite for innovation that more modern models offer. Another agency? Maybe. But here we prefer the words "alliance", "union", and the most important one: team.