stories

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ATLÁNTICA, our atypical association that takes local products from coast to coast

ATLÁNTICA, our atypical association that takes local products from coast to coast

For all practical purposes, yes, we are an agency. But we must confess we don't completely identify with that word...

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How we said NO to one of the largest companies in Argentina

How we said NO to one of the largest companies in Argentina

This story has two incredible twists. The first is that in 2015, when the whole world was in full digitalization process...

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Rethinking the ways to internationalize a brand

Rethinking the ways to internationalize a brand

Sometimes it seems as if the shortcut to selling abroad is to open an online store and simply centralize all the countries where the product or service will be distributed...

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How to take advantage of the best of each management model

How to take advantage of the best of each management model

At Unión Atlántica we sometimes find it hard to use the word “agency” since we know it’s usually associated with a traditional model that hasn’t changed much in recent years...

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Launching a brand: steps to follow

Launching a brand: steps to follow

Every brand has great potential. But planning and exploiting that potential rely on strategies...

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